Selected Work

—

All the work shown here was assigned and approved by the creative director and art directors at Metaleap Creative in Atlanta.

Fulton & Roark

Copy Elements Completed: Tagline, copy for the site’s ‘About’ page

Tagline: “Look good. Smell great. Get going.”

Intown Community School

Copy Elements Completed: Tagline, site architecture, content strategy

Tagline: “Explore. Think. Thrive.”

The Brummel

Copy Elements Completed: Naming, tagline writing, and the site’s ‘About’ copy. [Sadly, this space never opened.]

‘About’ copy for the website:

The Brummel is a distinctive urban retreat, an elegant working haven, and an old-fashioned watering hole, all rolled into one.

In a post-9-to-5 world, you need more than an office: you need a landing. Don’t change clothes in the bathroom of the coffee shop after a meeting, hurrying to  a yoga session, before rushing home to join a conference call. Do it all here: Take a meeting, take a break, take a shower.

The Brummel is your office. It’s your coffee shop. It’s your yoga studio. It’s your ideal place to get everything done. In the harried lifestyle of the business owner, the consultant, the artisan– where the hours choose you and the phone calls never cease– The Brummel is a home base for accomplishing your to-do list. 

Peer Magazine

Copy Elements Completed: New name, section titles, copy (including headlines) for the house ads, including the example below.

Peer formerly named The Young Salvationist, is a magazine published by The Salvation Army aimed at teens and young adults. I renamed the magazine and section titles, and wrote copy for several ads and marketing materials for the magazine’s launch.

Metaleap Creative Social Media

Copy Elements Completed: Social media posts, overall social media strategy

I was the in-house social media copywriter at Metaleap from 2016 to 2020. A few examples are shown below. I also managed the LinkedIn and Facebook pages, and wrote the quarterly newsletter.

Coca-Cola Consolidated

Copy Elements Completed: Annual report content strategy, headlines, photo captions and body copy

Coca-Cola Consolidated is the nation’s largest Coca-Cola bottler. Metaleap designed the opening pages of the report, and I wrote the accompanying copy. Below is a spread from each of the annual reports for 2016 through 2019.